MamaPapa.ca is a website for families with newborn children that want to share tips, learn how to be a good parent and what to prepare for. Contributors can write articles on a variety of subjects, share pictures and advice with other new parents.

This is accomplished primarily through the development of articles under five categories:

Happy Parenting is all about the things that new parents should do to ensure that they are happy in their new roles and that the child will be happy with his or her new home.

Out and About features a list and introduction to programs, services and events, oriented towards children.

Happy Kid is a section about children’s toys and provides insight into playing with children, how children should play and things a parent can with their child to keep them entertained.

Mom’s Sanity and Dad’s Corner are very similar to each other, yet both offer tips and cover relevant issues that are specifically associated with their traditional gender roles. For Mom, it’s about knowing where to shop, providing product reviews and domestic tips. Whereas for Dad, there are tips about keeping yourself involved, how to bond with your child and what activities provide opportunities to encourage bonding with his child.

This valuable forum not only provides new parents and experts with the opportunity to share information but also gives professional service providers and corporate sponsors an opportunity to showcase their products. The latter is accomplished through product reviews and testimonials by parents of specific products and services offered through a sponsorship program. Accompanying the review, the sale of strategic banner advertising is expected to generate revenue.